Istanbul: Turkish cloud technology startup Cross4Cloud aims to pioneer the global metacloud concept as it expands its footprint in the multi-cloud management sector, CEO Ercan Yesil said, positioning the Turkish company as a future global technology player.
According to Anadolu Agency, Yesil elaborated on the company’s vision, stating, “What we are doing is developing a new cloud technology called metacloud, which is mentioned in Deloitte’s report in 2023 as one of the tech topic trends in the world.” This innovation provides an abstraction layer for cloud users, enabling smoother management of multi-cloud operations.
Yesil emphasized the importance of this technology for the industry, noting that it simplifies multi-cloud environments and enhances operational management. “Our main goal is to trade a metacloud concept in the world and be the first company, the first technology company, who is doing that. And after that, we have great potential to be a global technology player in the world. As a Turkish company, we aim to expand into various technology sectors, including cloud and AI-related fields,” he said.
Founded in October 2021 by four partners, Cross4Cloud operates with a 25-member team focused on next-generation cloud solutions. The company has developed a Software-as-a-Service (SaaS) platform that integrates multiple cloud service providers, such as Amazon Web Services (AWS), Google Cloud Platform (GCP), and Microsoft Azure, into a single interface. “We are bringing our customers operations from different cloud providers into one screen to manage their financial operations, their cost control, performance control, and security control for different cloud environments,” Yesil explained.
The global cloud services market is estimated to be worth nearly $1 trillion, with over 80% of users operating across multiple cloud platforms. Cross4Cloud’s solution aims to simplify this complexity, reduce IT costs, and enhance project efficiency.
The company has developed strong relationships with major players in Trkiye, such as Turkcell and KocSistem, for collecting industry needs and establishing local partnerships. Globally, it has collaborated with SoftwareOne, focusing on pilot projects in Norway and the Czech Republic. Yesil stated, “In February 2025, we onboarded our first customer in Norway with SoftwareOne. In Trkiye, we have recently started to work with Moda Nisa, and we have some other potential customers that will be announced in March and April.”
To accelerate its growth, Cross4Cloud is seeking $2.5 million in seed funding at a valuation of over $25 million. “We are focused on developing our product and capturing a share of the cloud market. At the same time, we require investments to accelerate our growth, particularly in product development and expanding our market presence,” Yesil said.
Meanwhile, Mehmet Uner, a representative of the Cloud Security Alliance (CSA) in Trkiye, highlighted the importance of security standards in the cloud sector. “We are trying to increase awareness in Trkiye for cloud security in order to increase Trkiye’s adaptation to cloud computing,” Uner mentioned. The CSA, a nonprofit organization, is dedicated to providing research and knowledge around cloud security. “One of the important things that Cloud Security Alliance is doing, besides all the research, events, and awareness activities, is creating standards for cloud security and certifications. The Star certification is one of those key standards,” Uner added.
The CSA recently signed an agreement with Trkiye’s Standardization Institution (TSE) to facilitate the adoption of the Star certification across Turkish companies. Cross4Cloud is among seven Turkish companies that have achieved Star certification. Uner said by obtaining this certification, they are assuring their customers that “they are deeply committed to cloud security.” Any data or information entrusted to them “will be securely stored and processed through our solutions, ensuring the highest level of protection,” he added.
Yesil emphasized that such certifications reinforce customer trust both in Trkiye and abroad. “Since this is a global certification, other companies in other countries will trust Cross4Cloud because they are already certified for Star,” he noted.