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InsideHook
InsideHook
By Lou Bank Lou Bank is the founder of SACRED, a not-for-profit corporation that helps improve the quality of life in the rural Mexican communities where heritage agave spirits are made. He’s also the co-host of Agave Road Trip (with Chava Periban), a podcast that helps bartenders better understand agave, agave spirits and rural Mexico. “The smoky tequila with the worm in it.” That’s what most of the world thought mezcal was a couple of decades ago, because that’s all that was available outside the rural Mexican communities where it’s made. And although “mezcal con gusano” is less than 8% of w…