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Anime hit ‘Suzume’ premieres in German cinemas

Gender roles in anime

Suzume flaunts her long shiny hair during her journey to self-discovery. She has elegant features and an impossibly slender figure. The same goes for her handsome counterpart. Even her aunt Tamaki looks like a teenager. The film fulfills clichéd beauty ideals.

"In these big, expensive productions, questioning what appeals to the masses is inevitable," says Katharina Hülsmann, a research assistant in Japanese studies at the University of Cologne.

Her research includes transcultural phenomena in manga and representations of gender and sexuality. Yet the beauty ideals seen in "Suzume" are not always found in the genre. "Manga usually have a stronger subversive potential because there's not so much pressure to succeed in a single release," says Hülsmann.

Anime is a collective term for Japanese animated films; they are the cinematic equivalent of manga, the Japanese comic book.

The Japanese comic scene has helped break down classic gender roles and is celebrated worldwide for Its androgynous characters who have challenged traditional images of macho men and women as accessories. They combat the traditional gender and family roles that are still prevalent in Japanese society.

Gender roles in anime

Suzume flaunts her long shiny hair during her journey to self-discovery. She has elegant features and an impossibly slender figure. The same goes for her handsome counterpart. Even her aunt Tamaki looks like a teenager. The film fulfills clichéd beauty ideals.

"In these big, expensive productions, questioning what appeals to the masses is inevitable," says Katharina Hülsmann, a research assistant in Japanese studies at the University of Cologne.

Her research includes transcultural phenomena in manga and representations of gender and sexuality. Yet the beauty ideals seen in "Suzume" are not always found in the genre. "Manga usually have a stronger subversive potential because there's not so much pressure to succeed in a single release," says Hülsmann.

Anime is a collective term for Japanese animated films; they are the cinematic equivalent of manga, the Japanese comic book.

The Japanese comic scene has helped break down classic gender roles and is celebrated worldwide for Its androgynous characters who have challenged traditional images of macho men and women as accessories. They combat the traditional gender and family roles that are still prevalent in Japanese society.

Manga's pioneering role

Hülsmann explains that in comics released in Europe or the United States, female characters typically only as accessories to the story: "Psychological themes, self-discovery, growing up, or being bullied did not appear in them." In this aspect, Manga culture has taken on a pioneering role.

Manga has been published in Japanese magazines since the 20th century. It is popular with girls and boys alike, though there is strict gender separation within the genre: Shonen (boy) manga targets male audiences, while Shojo (girl) targets young women.

In the 1950s, story manga — a new style of manga — became popular. The pioneer of this new style was manga artist Osamu Tezuka, referred to as the "the Godfather of Manga." His series "Princess Knight," (1953-1956), is among the first Shojo manga. "The Shojo were also originally drawn by men," explains Katharina Hülsmann.

Women revolutionized the genre

It wasn't until the 1970s that also women began drawing manga. "They revolutionized the genre," says Hülsmann, mentioning female illustrators such as Moto Hagio and later Rumiko Takahashi. They played with gender roles and created more creative comic panel boxes. "Male editors vehemently criticized this until it became apparent that the stories and characters were also well-received by boys."

At the time, Western pop culture was also challenging typical gender roles; David Bowie appeared as the androgynous art figure Ziggy Stardust, while in glam rock, bands made sexual ambiguity part of their style. "The glam rock aesthetic definitely influenced manga culture," says Katharina Hülsmann. Female cartoonists increasingly used homoeroticism as a motif in the 1970s, she says.

These days, the strict separation between Shojo and Shonen is more flexible. Boys can enjoy Shojo manga and vice versa. There has long been a variety of manga and anime for adults, and the international success of Japanese pop culture has also contributed to this. More than 100 anime series and films are currently available on Netflix alone. Conversely, globalization — and with it the viewing habits of other cultures and countries — has also promoted awareness of strong female characters in Japan.

Becoming a leader

Suzume, too, quickly evolves from a shy teenager following her crush to a leader who asserts herself. This development, however, is nearly overshadowed by a beauty image that the advertising industry and fashion shows could be proud of — the size 0 heroine with a flawless complexion.

"Early mangakas (manga artists) based their figure drawings on fashion sketches, and their style was also inspired by art nouveau," explains Hülsmann. "These depictions have survived to this day, rendering a fantasy, an idealized image." While manga series like "Wandering Son" now focus on transgender characters, old rules still apply in a big-budget feature film targeting a broad audience says Hülsmann: "A female main character is allowed to be the heroine, but she should also look good."

Source: Deutsche Welle