Education Cannot Wait Calls for US$1.5 Billion in Urgent Funding to Reach 20 Million Crisis-Impacted Children

NEW YORK, Sept. 20, 2022 /PRNewswire/ — Education Cannot Wait (ECW) called on world leaders to provide US$1.5 billion in urgent funding to support the UN’s global fund for education in emergencies and its strategic partners in reaching 20 million crisis-impacted children in the next four years.

11q‘ECW’s case for investment is our case for humanity. It is our collective plea to achieve the Sustainable Development Goals and universal human rights.’ – Yasmine Sherif, Director, Education Cannot Wait.q1

ECW’s new Case for Investment and 2023-2026 Strategic Plan set out a bold new ambition for the UN’s breakthrough global fund, which has mobilized over US$1 billion and directly supported nearly 7 million children since its inception in 2016, and an additional 31.2 million with its COVID-19 response.

Recent analysis from ECW indicates that as many as 222 million crisis-impacted girls and boys are in need of urgent education support. More than 78 million of these children are out of school altogether, with approximately 120 million not attaining minimum proficiencies in reading or math.

World leaders, donors and other global advocates are joining ECW’s global #222MillionDreams campaign in lead up to the Fund’s High-Level Financing Conference, which will take place in Geneva in February 2023.

“Despite its vital importance, education in emergencies remains chronically underfunded while needs are growing,” said Ignazio Cassis, President of the Swiss Confederation, in support of the #222MillionDreams campaign.

With the war in Ukraine, jumps in forced displacement, the specter of famine across the Sahel and East Africa, and other crises, education in emergencies funding appeals reached US$2.9 billion in 2021, up from US$1.4 billion the previous year, according to analysis from ECW’s Annual Results Report.

“Our case for investment is our case for humanity. It is our collective plea to achieve the Sustainable Development Goals and universal human rights,” said ECW Director Yasmine Sherif.

ECW’s Case For Investment outlines a value-proposition “to create a world where all children and adolescents affected by crises can learn free of cost, in safety and without fear,” including important details on the Fund’s efforts to address the climate crisis, engage the private sector, ensure gender equality, catalyze political support, and enhance flexible and high-impact interventions to reach those left furthest behind.

“Investing in education is an investment in peace, stability and prosperity. Indeed, education is our investment in the future,” said Alicia Herbert, ECW Executive Committee Chair.

People looking to make a difference can call for leaders to take action, using the #222MillionDreams hashtag and by making individual donations to ECW.

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‫لا يمكن للتعليم أن ينتظر الدعوات للحصول على 1.5 مليار دولار من التمويل العاجل للوصول إلى 20 مليون طفل متأثر بالأزمة

نيويورك، 20 شتنبر/أيلول 2022 / PRNewswire / — دعا برنامج “التعليم لا يمكن أن ينتظر” ( ECW ) قادة العالم إلى تقديم 1.5 مليار دولار أمريكي في شكل تمويل عاجل لدعم صندوق الأمم المتحدة العالمي للتعليم في حالات الطوارئ وشركائها الاستراتيجيين للوصول إلى 20 مليون طفل متأثر بالأزمة في السنوات الأربع المقبلة.

‘ECW’s case for investment is our case for humanity. It is our collective plea to achieve the Sustainable Development Goals and universal human rights.’ – Yasmine Sherif, Director, Education Cannot Wait.

وضعت الحالة الجديدة للاستثمار في ECW و الخطة الإستراتيجية 2023-2026 طموحًا جديدًا جريئًا لصندوق الأمم المتحدة العالمي الخارق، والذي حشد أكثر من مليار دولار أمريكي ودعم بشكل مباشر ما يقرب من 7 ملايين طفل منذ إنشائه في عام 2016، و31.2 مليون إضافية مع استجابتها لكوفيد-19.

يشير التحليل الأخير من ECW إلى أن ما يصل إلى 222 مليون من الفتيات والفتيان المتأثرين بالأزمة بحاجة إلى دعم تعليمي عاجل. أكثر من 78 مليون من هؤلاء الأطفال لا يذهبون إلى المدرسة، مع ما يقرب من 120 مليونًا لم يحصلوا على الحد الأدنى من الكفاءات في القراءة أو الرياضيات.

ينضم قادة العالم والمتبرعون وغيرهم من المدافعين العالميين إلى حملة ECW العالمية #222MillionDreams في التحضير لمؤتمر التمويل رفيع المستوى للصندوق، الذي سيعقد في جنيف في فبراير/شباط 2023.

قال إغناسيو كاسيس، رئيس الاتحاد السويسري، داعما حملة # 222MillionDreams : “على الرغم من أهميته الحيوية، لا يزال التعليم في حالات الطوارئ يعاني من نقص مزمن في التمويل بينما تتزايد الاحتياجات”.

 مع اندلاع الحرب في أوكرانيا، والقفز في النزوح القسري، وشبح المجاعة في منطقة الساحل وشرق إفريقيا، وعدة أزمات أخرى، وصلت نداءات تمويل التعليم في حالات الطوارئ إلى 2.9 مليار دولار أمريكي في عام 2021، ارتفاعًا من 1.4 مليار دولار أمريكي في العام السابق، وفقًا لتحليل تقرير النتائج السنوية لـ ECW .

“قضيتنا للاستثمار هي قضيتنا للإنسانية. إنه نداء جماعي لتحقيق أهداف التنمية المستدامة وحقوق الإنسان العالمية.” قالت ياسمين شريف، مديرة “التعليم لا يمكن أن ينتظر” ( ECW ).

توضح حالة الاستثمار في ECW عرضًا للقيمة “لإنشاء عالم يمكن لجميع الأطفال والمراهقين المتأثرين بالأزمات التعلم مجانًا، وبأمان وبدون خوف”، بما في ذلك تفاصيل مهمة حول جهود الصندوق لمعالجة أزمة المناخ، وإشراك القطاع الخاص، وضمان المساواة بين الجنسين، وتحفيز الدعم السياسي، وتعزيز التدخلات المرنة وعالية التأثير للوصول إلى أولئك الذين تخلفوا عن الركب.

 “الاستثمار في التعليم استثمار في السلام والاستقرار والازدهار. قالت أليسيا هربرت، رئيسة اللجنة التنفيذية لـ ECW ، “في الواقع، التعليم هو استثمارنا في المستقبل”.

يمكن للأشخاص الذين يتطلعون إلى إحداث فرق أن يدعوا القادة لاتخاذ إجراءات، باستخدام هاشتاج #222MillionDreams وعن طريق التبرع الفردي لـ ECW .

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‫SCB  تحصل على موافقة إعفاء الجهاز التحقيقي لبيان عودة التضيق داخل الدعامة

تامبا، فلوريدا20 سبتمبر / أيلول 2022 /PRNewswire/ — منحت إدارة الغذاء والدواء الأمريكية الموافقة على إعفاء الجهاز التحقيقي MagicTouch  للبالون المطلي MagicTouch Sirolimus (SCB)  المشار إليه في إعادة تضيق الدعامات.

World's first IDE approved Sirolimus Coated Balloon in Coronary - MagicTouch SCB

تسمح موافقة إعفاء الجهاز التحقيقي من إدارة الغذاء والدواء الأميركية باستخدام ماجيك توتش أس سي بي   في دراسة سريرية محورية لدعم سلامة وفعالية هذا المنتج المركب. ستدعم البيانات التي تم الحصول عليها من هذه الدراسة السريرية الحائزة على إعفاء الجهاز التحقيقي طلب الموافقة قبل دخول السوق في الولايات المتحدة الأميركية.

ماجيك توتش أس سي بي هو أول بالون في العالم مطلي بطبقة من Sirolimus مع استخدام تجاري واسع النطاق في أوروبا والأسواق الرئيسية في آسيا وأسواق الشرق الأوسط.  تم علاج أكثر من 100 ألف مريض باستخدام MagicTouch SCB في هذه الأسواق.

نبذة عن MagicTouch SCB

MagicTouch SCB   هي عبارة عن بالون مطلي بطبقة Sirolimus يحمل علامة الموافقة الأوروبية ويتم تسويقه تجاريًا تم تطويره من قبل شركة كونسيبت ميديكال، باستخدام تقنية Nanoluté الخاصة. .  تم استخدام Magic Touch في أكثر من 50000 مريض في الأسواق العالمية الكبرى.

نبذة عن شركة Concept Medical إنك

Concept Medical Logoيقع المقر الرئيسي لشركة كونسيبت ميديكال في تامبا بولاية فلوريدا ولديها مكاتب تشغيلية في هولندا وسنغافورة والبرازيل ووحدات تصنيع في الهند. تتخصص الشركة في تطوير أنظمة توصيل الأدوية ولديها منصات تقنية فريدة وحاصلة على براءة اختراع يمكن نشرها لتوصيل أي دواء / عامل صيدلاني عبر الأسطح اللمعية للأوعية الدموية.

www.conceptmedical.com

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Ecobat Appoints New Chief Financial Officer

IRVING, Texas, Sept. 20, 2022 /PRNewswire/ — Ecobat, the global leader in battery recycling, is announcing the appointment of Lloyd McGuire as Chief Financial Officer. As a key member of the executive team, Mr. McGuire will oversee all the financial operations of Ecobat, including accounting, financial reporting, tax, business control, and treasury. He will manage all aspects of financial matters and decision making.

Ecobat Logo

“Lloyd has a proven track record of using financial insights to transform business strategies. We are extremely fortunate to have him at the helm of our organization’s financial operations as we continue to make the business of batteries safer and more sustainable,” said Ecobat CEO Marcus Randolph.

Mr. McGuire brings over 15 years of cross-functional experience including roles as a business turnaround consultant, financial restructuring advisor, and attorney for public and private companies, lenders, unsecured parties, and government entities. Most recently, he served as a corporate finance and restructuring partner at FTI Consulting. Prior to that, Mr. McGuire interned with The Blackstone Group’s GSO Capital Partners after serving on active duty in the United States Marine Corps as a Judge Advocate. While in the military, he focused on litigation and deployed to Afghanistan with an infantry battalion, acting as the Commanding Officer’s legal advisor on matters such as fiscal law, investigations, detainee operations, and the law of war. He holds a B.A. from Southwestern University, a J.D. from the University of South Carolina, and an M.B.A. from Texas A&M University. He is a member of the Texas Bar, South Carolina Bar, and District of Columbia Bar and serves on the Texas A&M M.B.A. Advisory Board.

Mr. McGuire joins six other senior leaders who bring decades of global experience and unmatched dedication to leading Ecobat as it continues to transform energy storage. He officially joins the team on Sept. 19, 2022, in the Chief Financial Officer role.

Media Contact
Ecobat@edelman.com

About Ecobat
Ecobat is the world’s biggest recycler of batteries. We fully recycle nearly 70 million lead car batteries each year. For nearly a century, Ecobat has been making the business of batteries safer and more sustainable. Now, we’re continuing to invent ways to harness lead, lithium, and other materials that power everyday lives more efficiently. For more information on how we are transforming energy storage, visit www.ecobat.com.

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Hitachi Energy to support major renewable electricity transmission between Canada and New York City

HVDC Light® transmission system will transfer renewable energy for over 1 million New York homes and help achieve the state’s climate goals

Zurich, Switzerland, Sept. 20, 2022 (GLOBE NEWSWIRE) — Hitachi Energy, a global technology leader that is advancing a sustainable energy future for all, today announced it was selected by Transmission Developers Inc., a Blackstone portfolio company specialized in renewable power development, to supply a high-voltage direct current (HVDC) converter station that is a key part of the transmission solution for the Champlain Hudson Power Express (CHPE) HVDC interconnection between Québec, Canada and the New York City metro area, the United States.

The link will enable the delivery of clean, renewable hydropower between Canada and New York, contributing to New York’s Climate Leadership and Community Protection Act (CLCPA), which aims for the state to be powered by 70 percent renewable energy by 2030.*1 CHPE is expected to decrease CO2 emissions by an average of 3.9 million metric tons per year, equivalent to removing 44 percent of passenger vehicles from New York City.*2

Using Hitachi Energy’s HVDC Light® technology, CHPE will transfer up to 1,250 megawatts of electricity, enough to power 1 million New York households. The link will efficiently transmit electricity for more than 600 kilometers (372 miles) underground from Hertel, Canada, through Lake Champlain and the Hudson River, to an HVDC converter station in Astoria, Queens.*1

HVDC systems have tremendous potential for bringing large amounts of electricity directly into cities, which is essential for securing sustainable and affordable power today and in the future,” said Niklas Persson, Managing Director of Hitachi Energy’s Grid Integration business. “We are proud to play a crucial role in this very important investment in North America’s transition to renewable energy and carbon neutrality.”

“Hitachi Energy’s market leading HVDC technology will ensure efficient and reliable transmission of renewable energy for over 1 million New York homes and help achieve the state’s climate goals,” said Transmission Developers CEO Donald Jessome. “We look forward to beginning construction activity later this year and to delivering an abundance of clean, renewable energy to New Yorkers.”

Power requirements in cities are increasing, especially in densely populated areas where land is already scarce, and difficulties can arise when new right-of-ways must be secured for traditional transmission lines. HVDC technology enables large amounts of high-quality electricity to be delivered where it is most needed with complete control and with a very compact footprint using out-of-sight underground or underwater cables.

The complete CHPE system, of which the HVDC converter stations are the enabling technology, is expected to create more than 1,400 jobs during construction and, during the first 30 years of operation, deliver almost $50 billion in economic benefits to New York state.*1

For the New York site, Hitachi Energy will supply the HVDC Light converter station, that will  convert the DC power from Canada to AC power and make it available for the AC grid in New York.

Kiewit, one of North America’s largest and most respected engineering and construction companies, will be responsible for the civil works for the converter station in New York. The collaboration with Kiewit will combine the core competencies of the two companies to deliver a best-in-class solution.

Note to editors:

Hitachi Energy’s HVDC solution combines world-leading expertise in HVDC converter valves; the MACH™ digital control platform*3, converter power transformers and high-voltage switchgear; as well as system studies, design and engineering, supply, installation supervision and commissioning.

HVDC Light® is a voltage source converter technology developed by Hitachi Energy. It is the preferred technology for many grid applications, including interconnecting countries, integrating renewables and “power-from-shore” connections to offshore production facilities. HVDC Light’s defining features include uniquely compact converter stations and exceptionally low electrical losses.

Hitachi Energy pioneered commercial HVDC technology almost 70 years ago and has delivered more than half of the world’s HVDC projects.

*1 Champlain Hudson Power Express

*2 May 2021 PA Analysis Report

*3 Modular Advanced Control for HVDC (MACH™)

HVDC website:

https://www.hitachienergy.com/offering/product-and-system/hvdc

– End –

About Hitachi Energy

Hitachi Energy is a global technology leader that is advancing a sustainable energy future for all. We serve customers in the utility, industry and infrastructure sectors with innovative solutions and services across the value chain. Together with customers and partners, we pioneer technologies and enable the digital transformation required to accelerate the energy transition towards a carbon-neutral future. We are advancing the world’s energy system to become more sustainable, flexible and secure whilst balancing social, environmental and economic value. Hitachi Energy has a proven track record and unparalleled installed base in more than 140 countries. Headquartered in Switzerland, we employ around 38,000 people in 90 countries and generate business volumes of approximately $10 billion USD.
https://www.hitachienergy.com
https://www.linkedin.com/company/hitachienergy
https://twitter.com/HitachiEnergy

About Hitachi, Ltd.

Hitachi drives Social Innovation Business, creating a sustainable society with data and technology. We will solve customers’ and society’s challenges with Lumada solutions leveraging IT, OT (Operational Technology) and products, under the business structure of Digital Systems & Services, Green Energy & Mobility, Connective Industries and Automotive Systems. Driven by green, digital, and innovation, we aim for growth through collaboration with our customers. The company’s consolidated revenues for fiscal year 2021 (ended March 31, 2022) totaled 10,264.6 billion yen ($84,136 million USD), with 853 consolidated subsidiaries and approximately 370,000 employees worldwide. For more information on Hitachi, please visit the company’s website at https://www.hitachi.com.

Attachments

Jocelyn Chang
Hitachi Energy Ltd.
+41 79384 7775
jocelyn.chang@hitachienergy.com

‫أول HUAWEI CONNECT خارج الصين: ابتكارات هواوي السحابية تذهب للعالمية

بانكوك، 20 سبتمبر 2022 / PRNewswire / — بدأت HUAWEI CONNECT 2022 في بانكوك، تايلاند اليوم. ألقى كين هو، الرئيس المناوب لهواوي، كلمة رئيسية، أطلق العنان الرقمي. أعلن تشانغ بينغان، الرئيس التنفيذي لشركة Huawei Cloud ، عن خطط لإطلاق مناطق جديدة في إندونيسيا وأيرلندا، وكشف النقاب عن خطة النظام البيئي “اذهب للسحابة، اذهب للعالمية”، وأكد من جديد الالتزام بكل شيء كخدمة. قالت جاكلين شي، رئيسة خدمة التسويق والمبيعات العالمية في Huawei Cloud ، إن Huawei Cloud ستطلق أكثر من 15 ابتكارًا على مستوى العالم، تغطي السحابة الأصلية، وتطوير الذكاء الاصطناعي، وحوكمة البيانات، والمحتوى الرقمي، وتطوير البرامج، و MacroVerse aPaaS .

Zhang Ping’an, CEO of Huawei Cloud

وفقًا لكين هو، يجب على المؤسسات احتضان السحابة لتطوير القفزة حيث أن التكنولوجيا الذكية الرقمية هي المستقبل. دمجت Huawei Cloud أكثر من 240 خدمة وأكثر من 50000 واجهة برمجة تطبيقات لجلب أحدث تقنيات الذكاء الاصطناعي وتطوير التطبيقات وتقنيات البيانات الضخمة وأدوات التطوير إلى السحابة. سيساعد الابتكار والخبرة في Huawei Cloud المزيد من المؤسسات على الانتقال إلى السحابة بشكل أسرع وأفضل.

تلتزم Huawei Cloud ببناء شبكة عالمية واحدة، والتي تسمح بالوصول إلى الخدمات على Huawei Cloud في غضون 50 مللي ثانية من أي مكان في العالم. لن تحتاج الشركات بعد الآن إلى إنشاء مراكز بيانات خاصة بها. ستطلق Huawei Cloud مناطق جديدة في إندونيسيا وأيرلندا. بحلول نهاية هذا العام، ستكون Huawei Cloud قد نشرت 29 منطقة و 75 منطقة توافر ( AZs ) تغطي أكثر من 170 دولة ومنطقة.

كما أصدر تشانغ بينغآن خطة “اذهب للسحابة، اذهب للعالمية”. مع التركيز على كل شيء كخدمة، ستشارك Huawei Cloud خبرتها المحلية المكتسبة في الخدمات لأكثر من 170 دولة ومنطقة، بالإضافة إلى نظرة ثاقبة على الشركات والصناعات في المناطق الرئيسية، وستساهم بتكنولوجياتها وحلولها في نظام بيئي عالمي. سيساعد هذا الجهد المزيد من الشركات على استخدام السحابة بشكل أفضل والانتقال إلى العالمية بشكل أكثر نجاحًا.

تلتزم سحابة هواوي بنهج “من قبل محلي، من أجل محلي” لبناء نظام بيئي رقمي عالمي. على مدى السنوات الثلاث المقبلة، ستقدم Huawei Cloud الدعم لما لا يقل عن 10000 شركة ناشئة واعدة في جميع أنحاء العالم، مع الدعم بما في ذلك تحسين التكلفة والدعم الفني والتدريب على ريادة الأعمال وموارد الأعمال الأخرى. انضم أكثر من 120 شركة في آسيا والمحيط الهادئ إلى برنامج Huawei Cloud Startup .

تعمل Huawei أيضًا على صقل المنصة الرائدة في الصناعة للابتكارات على السحابة. في خطابها، قدمت جاكلين شي 15 خدمة سحابية مبتكرة من Huawei ، بما في ذلك CCE Turbo و Ubiquitous Cloud Native Service (UCS) ونموذج موجة بانجو و DataArts LakeFormation و Virtual Live و CodeCheck و CloudTest و KooMessage و KooSearch و KooGallery .

بالنظر إلى المستقبل، ستستمر Huawei Cloud في تمكين الصناعات من خلال البنية التحتية كخدمة والتكنولوجيا كخدمة والخبرة كخدمة، لإطلاق العنان الرقمي مع كل شيء كخدمة وبناء الأساس السحابي لعالم ذكي.

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Inaugural NFT Day Brings Together Web3 Global Industry Leaders to Commemorate the Invention of the Non-Fungible Token

NFT Day participants include a16z, Animoca Brands, BuildSpace, Coinbase NFT, CryptoSlam!, Dapper Labs, Flow, Gaia, LearnWeb3, Matrix World, Metaverse HQ, OpenSea, Rarible, Ripple, TheFirstMint, Tokenproof, and XRP Ledger

Individuals can claim a free NFT to commemorate NFT Day 2022

VANCOUVER, BC, Sept. 20, 2022 /PRNewswire/ – Today, a consortium of Web3 companies is launching NFT Day, an annual moment for the Web3 community to collectively teach people about the value of blockchain-based experiences. On this date in 2017, the primary protocol behind NFTs – ERC-721 – was originally published by Dapper Labs CTO Dieter Shirley alongside the first use of the term “non-fungible token.” Since that time, the technology has grown into an $11.3 billion industry.

“Within a few short years, NFTs have already encouraged people to take their first steps into decentralized technology, but we’re still early in the journey,” said Dieter Shirley, CTO at Dapper Labs. “NFTs allow people to own a piece of social space, from virtual locations, music, fashion, and art – even individual moments representing significant cultural touchstones. NFT Day gives all creators an opportunity to tell that story together.”

The inaugural NFT Day celebration features participation from projects, blockchains, and brands across the industry including a16zAnimoca BrandsBuildSpaceCoinbase NFTCryptoSlam!Dapper LabsFlowGaiaLearnWeb3Matrix WorldMetaverse HQOpenSeaRaribleRippleTheFirstMintTokenproof, and XRP Ledger.

As part of the celebration, NFT developers and projects across blockchain ecosystems are coming together both digitally and physically to mark the occasion. The list of official events can be found at InternationalNFTDay.org along with resources to learn more about NFTs, including more about the technology’s history, how to start collecting or minting, and–for today only–a free NFT can be claimed to commemorate NFT Day 2022.

“We’re thrilled to be participating in the very first NFT Day,” said Whitney Steele, VP of Marketing at OpenSea, the world’s leading peer-to-peer marketplace for NFTs. “We believe that NFT technology is laying the foundation for vibrant new economies, and we’re excited to help more consumers, creators and developers discover how they can receive greater value from Web3.”

Unlike other digital media, a NFT proves ownership of a unique asset. They often take the form of digital collectibles, music, art, avatars, clothing, or even virtual worlds. They can also be tied to exclusive experiences and value that only token holders can access, including presales, merchandise, raffles, meet-and-greets, and onsite amenities during events. Because they are digital assets on a blockchain, NFTs can be traced and their authenticity can be verified independent of the issuer.

To learn more about NFT Day, visit InternationalNFTDay.org.

About NFT Day

NFT Day is a global moment that celebrates the origins of NFTs. It is observed annually on September 20 in commemoration of the day Dapper Labs CTO Dieter Shirley published ERC-721, the protocol behind NFTs, and coined the term “non-fungible token.”

Visit InternationalNFTDay.org

SOJERN CELEBRATES 15 YEARS SUPPORTING TRAVEL, EXPANDS PLATFORM CAPABILITIES TO BETTER SERVE TRAVEL MARKETERS

SAN FRANCISCO, Sept. 20, 2022 /PRNewswire/ — Sojern, the leading digital marketing platform built for travel, celebrates 15 years this month. Founded in 2007, Sojern has maintained an unwavering focus on travel from day one. It began by targeting travelers with advertisements on printed airline boarding passes, and evolved to encompass the rise of big data, digital marketing and programmatic advertising across new channels, mobile devices and social media—all the while prioritizing agility and an exclusive focus on travel.

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Sojern has learned—and persevered—through every challenge, industry shift and innovation. For example, the late 2000s smartphone revolution led to a seismic behavioral shift in internet browsing, creating unprecedented opportunities for travel companies to generate more direct relationships and drive online bookings. The rise in smartphone use coupled with the subsequent social media boom led Sojern to create its multichannel framework for travel marketing—which now includes search engine marketing (SEM), metasearch, display advertising, connected television (CTV), social media advertising, and more—to engage travelers at every stage of their journey, wherever and whenever they are online.

In this same time period, Sojern has been collecting, aggregating and analyzing literally billions of travel intent signals daily (like hotel and airline booking data) from thousands of travel brands around the world. This rich data environment is called the Sojern Traveler Ecosystem. It is the foundation of the company’s platform, and what powers Sojern client success and continued growth.

The latest example of Sojern’s evolution is the Sojern Travel Marketing Platform. Responding to the changing technology landscape and the evolving needs of its customers, Sojern built an intelligent marketing platform that delivers unrivaled traveler insight, multichannel scale and automated optimization—all in one place. With the Sojern Traveler Ecosystem at its core, the platform provides travel marketers with the tools to cost-effectively drive demand, convert customers and build loyalty in a digital-first world. With cutting-edge machine learning technologies built-in, the Sojern platform powers travel marketing campaigns for more than 10,000 hotel, destination and attraction clients annually.

“Travel is a massive ecosystem with endless opportunities for digital marketing innovation,” said Mark Rabe, Sojern’s CEO. “Our business was born in travel and our focus is still exclusively travel. Instead of widening our focus, we’ve gone deeper because we fundamentally believe it helps us to better serve our clients. Putting it plainly: We know travelers better than anyone else, and that’s why our clients love working with us.”

After fifteen years at the forefront of travel, Sojern has witnessed fundamental shifts in digital marketing. Here are three key drivers that have led to Sojern client success:

  1. Travelers want personalization: There is no such thing as the average traveler. Consumers are 76% more likely to buy from brands that personalize. Due to the complex path to purchase, marketers can’t base their marketing strategy on blind segmentation and demographic data. Instead, they must use travel intent and behavioral data to find travelers, build audiences and develop personalized campaigns to incentivize travelers to engage.
  2. Marketing should be always-on. Consumers are always dreaming of travel and searching for their next trip—even during the low season. An always-on marketing strategy means that campaigns are always live. Travelers are always online, so travel marketers can’t afford to turn off their campaigns.
  3. Direct bookings are the best way to build brand trust, loyalty and profitability. Marketers should build direct relationships with their customers to increase the engagement, efficiency and effectiveness  of travel marketing strategies. Developing a 1st party data activation strategy across channels and devices to drive direct bookings is key to that success.

“Throughout the challenges of the past few years we’ve never stopped looking for ways to support our local hospitality industry. Our ongoing partnership with Sojern under their Co-Op Marketing Program has been invaluable, supporting hotels in Abu Dhabi to drive direct bookings while improving room profitability,” said George Kalliamvakos, Department of Culture and Tourism Abu Dhabi. “As they embark on their next 15 years in digital marketing, I wish them all the best and to keep providing the tools and insights the industry needs to thrive.”

“Sojern has been a partner of ours through constant digital change – from new privacy guidelines to cookieless to destinations partnership – and have helped us navigate and innovate through all of it,” said David West, Executive Director, Herschend Entertainment, owner and operator of numerous attractions in the United States. “I appreciate that they push us and the rest of the industry to get the most out of our marketing efforts.”

“Our collaboration with Sojern remains strong. For the past two years their digital media expertise has provided Hyatt’s Americas Field Marketing team insightful data to help our advertising reach the right audiences at the right time and navigate the evolving travel landscape and consumer preferences,” said Meghann Bell, Vice President of Field Marketing, Americas, Hyatt.

“First partnering with the little Omaha startup 15 years ago allowed The Parking Spot to keep up with the rapid evolution of digital marketing,” explained Julie Silverman, Director of Digital Marketing, The Parking Spot. “Sojern has since been there every step of the way to drive return on investment (ROI) and prepare us for an ever changing digital landscape. We look forward to integrating with their new platform to keep our digital marketing strategy moving forward in 2023 and beyond.”

Throughout its 15 years, Sojern has learned to adapt to the many challenges thrown at the travel industry and global economy. From the 2008 financial crisis and the unprecedented COVID-19 pandemic to ever-evolving changes in technology, Sojern has weathered many storms and will continue to emerge stronger. The company’s unwavering focus on travel has only increased its resilience and reaffirmed its vision to become the #1 travel marketing platform.

Learn more on our new website: www.sojern.com.

About Sojern

Sojern is the leading digital marketing platform built for travel marketers. Powered by artificial intelligence and traveler intent data, Sojern provides multichannel marketing solutions to drive direct demand. 10,000 hotels, attractions, tourism boards and travel marketers rely on Sojern annually to engage and convert travelers around the world.

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Germany says ‘sham referendums’ in eastern Ukraine are not acceptable

Germany accused Russia on Tuesday of organizing “sham referendums” in the regions of eastern Ukrainian to formally annex the occupied territories.

 

Chancellor Olaf Scholz said the referendums are a breach of international law and will not be recognized by the international community.

 

“It is very clear that these sham referendums cannot be accepted, they are not compatible with the international law,” he told reporters in New York where world leaders are meeting for the UN General Assembly.

 

Scholz also accused Russian President Vladimir Putin of pursuing “imperialist” goals and said Germany will continue to stand by Ukrainians.

 

“Ukraine has every right to defend its sovereignty, [territorial] integrity and democracy. We support Ukraine for this,” he said.

 

Russian-backed representatives of Luhansk, Donetsk, Kherson and Zaporizhzhia oblasts announced Tuesday they will hold referendums on joining Russia in the coming days.

 

Moscow has welcomed the move, while Kyiv accused Russia of hybrid warfare to annex Ukrainian territories.

 

“Ukraine has every right to liberate its territories and will keep liberating them whatever Russia has to say,” Ukrainian Foreign Minister Dmytro Kuleba wrote on Twitter.

 

Source: Anadolu Agency